If you’ve worked with us before, you might notice something different — we’ve officially dropped “Consulting” from our name.

We’re now All Around Performance.

It’s more than a name change. It’s a reflection of who we’ve become, who we serve, and where we’re headed. This transformation has been in the making for a while, and we’re excited to finally share the story behind it.

We’re Not Just Consultants — We’re Performance Partners

When we first started out, the word “consulting” made sense. But over time, it started to feel like a jacket that didn’t quite fit anymore.

While we do offer consulting in some areas, the heart of our work lives elsewhere. Our real focus is developing people and teams through powerful, psychology-informed learning experiences — workshops, courses, keynotes, and coaching that build capacity and resilience from the inside out.

We don’t just give advice. We get in the room, on the floor, and beside the people doing the hard work. We roll up our sleeves and build high performance cultures alongside our clients.

Performance Is the Thread That Connects It All

The shift to Performance felt natural — because that’s what we’re really here to do: unlock human potential.

We use the science of psychology, behavior, and communication to help people:

• Lead with more empathy and clarity
• Communicate under pressure
• Build trust on tough teams
• Grow into the version of themselves they want to be — at work, at home, and everywhere in between

Whether we’re working with frontline crews, industrial teams, executives, or elite athletes, we’re always focused on one thing: performance when it matters.

Not Just the Boardroom — The Firehall, the Plant, the Locker Room

We’ve always taken pride in the fact that we’re not a traditional corporate training firm.

Our work shows up in firehalls, oil sands sites, locker rooms, and community halls. We work with athletes, tradespeople, emergency responders, and operations teams — the people who power the world behind the scenes. And we do it in a way that’s gritty, grounded, and real.

The new name makes space for everyone we serve — not just the business world, but teams who demand high performance under pressure.

A New Look to Match a New Chapter

This rebrand wasn’t just about language. It was about alignment.

Over the past few years, our team has evolved, our services have expanded, and our identity has become clearer. It was time to reflect that growth — not just in our name, but in how we show up.

We upgraded our logo, website, and brand visuals to reflect what our clients already knew: that we’re bold, grounded, athletic, and committed to excellence. The new vibe feels more us — less corporate, more badass.

What Hasn’t Changed

At our core, we’re still the same team — the same values, the same mission, the same boots-on-the-ground energy.

We’re still guided by empathy, courage, and self-sacrifice.

We still believe in showing up, not just advising from the sidelines.

We still believe that people matter most, and that when you develop the person, the performance follows.

What’s Next?

We’re stepping into this new chapter with clarity and excitement — and we’re just getting started.

Thanks for being part of the journey. Whether you’ve been with us since the early days or you’re just discovering what we do, we hope the name All Around Performance resonates with you as much as it does with us.

We’d love for you to explore the new brand, check out our updated website, or just reach out to say hi.

Here’s to the next chapter — one built on purpose, people, and performance.