Frontline Leadership Conference for the Canadian Energy Sector


Secure Your vendor Booth

 November 9–10, 2026

Leduc, Alberta

9:00 AM - 5:00PM

Become Part of the Conversations Shaping Frontline Leadership in the Canadian Energy Sector.

What Is the Frontline Leadership Conference?

This is a two-day, in-person event focused on leadership, operational performance, and execution in high-risk industries.

Vendors are not separated from the event experience.

They are part of the conversation.

Most industry events feel transactional.
This event is different.



Meet Our Keynote Speakers

Casey McWhan

Leading at scale in one of Canada’s largest energy organizations. Casey brings real-world insight into leadership, accountability, and performance in complex operations.

Shane Roney

A leader in midstream operations, Shane focuses on aligning teams, driving efficiency, and delivering results under pressure.

Marc Wahl

Marc brings experience from a major industrial organization where safety, precision, and execution are non-negotiable.

Learn from leadership and operational experts from Canadian Natural Resources, Keyera, NOVA Chemicals, and All Around Performance.

Justin Yaassoub

Former special forces operator, Justin focuses on developing frontline leaders who can think, and execute in high-risk environments.

These are the conversations shaping operational leadership in the energy sector.
Your company has the opportunity to be part of them.

Meet Our Keynote Speakers

Casey McWhan

Leading in one of Canada’s largest energy organizations. He brings real-world insight into leadership, accountability, and performance in complex operations.

Shane Roney

A leader in midstream operations, Shane focuses on aligning teams, driving efficiency, and delivering results under pressure.

Marc Wahl

Marc brings experience from a major industrial organization where safety, precision, and execution are non-negotiable.

Learn from leadership and operational experts from Canadian Natural Resources, Keyera, NOVA Chemicals, and All Around Performance.

Justin Yaassoub

Former special forces operator, Justin focuses on developing frontline leaders who can think, and execute in high-risk environments.

These are the conversations shaping operational leadership in the energy sector.
Your company has the opportunity to be part of them.

Most industry events feel transactional.
Sales people talking to sales people.
Lots of booths.
 Very little meaningful connection.
This event is different.

Why this event matters for Vendors

The Frontline Leadership Conference brings together:

Operations leaders

General managers

Superintendents

Foremen and STL's

These are the people responsible for execution today and the people who will influence purchasing decisions tomorrow.


Secure Your vendor Booth

Why Vendors are Attending

Vendors are not just attending to generate leads.

They are attending to:
Strengthen relationships with existing clients

Connect with operational decision makers

Stay visible during slower seasons

Position themselves alongside leadership and operational excellence

Vendors at this conference are integrated into the environment, creating stronger conversations and more meaningful relationships throughout the two days.
Better networking

More authentic conversations
Stronger long-term relationship opportunities

Greater engagement with attendees

The companies that stay embedded in the industry are the ones that stay top-of-mind when opportunities arise.


This creates:

Apply Now!

If you believe your organization would be a strong fit for this event, we invite you to secure a vendor spot be emailing us!
Michael Hanke
conference@allaroundperformance.ca

Vendor Booth Details

Vendor Booth Investment

$2500

Vendor Booth Includes

  • Booth space for both conference days
  • Access to conference attendees
  • Networking opportunities throughout the event
  • Vendor recognition on conference materials
  • Opportunity to participate in the event experience alongside attendees