At All Around Performance, leadership is not just what we teach — it’s who we are. Founded by a Veteran and built by a team made up largely of Veterans and first responders, our company is rooted in service, sacrifice, and the strength of human connection. Supporting our Veteran community is not a corporate initiative — it is personal to every one of us.

Our Veterans have sacrificed so much for the safety, freedom, and resilience of our communities. It is our honor to give back to those who have given so much.

Over the years, we have proudly supported 17 different Veteran initiatives, providing donations, volunteering our time, serving on boards of directors, and amplifying the missions of organizations dedicated to the well-being of Veterans and their families. Each of these partnerships represents more than an act of charity — they represent our unwavering commitment to making an impact where it matters most.

Below, we share the stories of the organizations we are privileged to support — and the steps we’ve taken to walk alongside our nation’s heroes.

Canna Connect

Canna Connect provides mental health support, medical cannabis education, and community programs for Canadian Veterans, first responders, and their families. Their mission is to foster healing, community, and improved quality of life after service.

Our Impact: Our founder, Justin, proudly serves as the Area Manager for Canna Connect locations across Western Canada, from Winnipeg to Victoria. We host other Veteran organizations in the Canna Connect spaces for workshops and events, and help facilitate networking opportunities that build stronger communities for Veterans.

Operation Restoration

Operation Restoration helps Canadian Veterans reintegrate into civilian life by providing access to stable housing, educational resources, and employment pathways. They focus on creating new purpose and opportunities for those who have served.

Our Impact: We volunteer our time to lead and operate Operation Restoration, organizing Veteran support initiatives and overseeing programs that restore dignity — including cleaning and maintaining tombstones in honor of those who served.

Veterans Affairs Food Bank

The Veterans Affairs Food Bank supports Veterans and their families facing food insecurity by providing nutritious food, essential supplies, and emergency assistance. They ensure no Veteran is left behind during difficult times.

Our Impact: We have donated to the Veterans Affairs Food Bank and actively facilitated additional donations through our partnerships with sports teams and businesses. Our founder also served on the organization’s Board of Directors, helping to guide and strengthen its impact.

United Heroes League

United Heroes League helps military families access the benefits of sports by providing free equipment, sports camps, and skill development opportunities for children of service members. Their mission is to keep military kids healthy and active.

Our Impact: We proudly donated funds to help military families afford sports equipment, attend camps, and participate in athletic opportunities that promote health, confidence, and connection.

Edmonton Salutes

Edmonton Salutes fosters strong ties between the Edmonton community and Canadian Armed Forces members, Veterans, and their families. They promote public appreciation and recognition of military service.

Our Impact: We donated funds to Edmonton Salutes to support their initiatives honoring military service and strengthening community connections in and around Edmonton.

Alberta Veterans Guitar Society

Alberta Veteran’s Guitar Society is a non-profit community engaged in the authentic practice of learning guitar for its therapeutic benefit. They use the power of music to support mental health and recovery.

Our Impact: We host Alberta Veteran’s Guitar Society events in the Canna Connect space, welcomed them to perform at Veteran-focused initiatives, and donated funds to help them purchase guitars and expand their programming.

Operation Pegasus

Operation Pegasus Jump is an annual skydiving event dedicated to raising awareness and providing support for Veterans, first responders, and military members living with operational stress injuries and PTSD. Through adrenaline-based experiences and a strong peer community, they help participants reclaim confidence, connection, and hope.

Our Impact: We donated company funds to support Operation Pegasus Jump and their mission to create healing experiences for those overcoming the invisible wounds of service.

CSOR Association

The Canadian Special Operations Regiment (CSOR) Association supports current and former members of the CSOR community through advocacy, remembrance, and initiatives that enhance Veteran welfare. They work to preserve the legacy and well-being of Canada’s elite forces.

Our Impact: We donated company funds to support CSOR Association initiatives and actively prioritize providing employment opportunities to former CSOR members as facilitators within our programs.

PPCLI Association

The Princess Patricia’s Canadian Light Infantry (PPCLI) Association fosters camaraderie among past and present members of the regiment, supports Veteran welfare programs, and preserves the proud legacy of Canadian military history.

Our Impact: We proudly provided free training to PPCLI members focused on building mental resilience and promoting mental health, supporting their transition to civilian life and ongoing leadership journeys.

Veteran Wellness Alliance

Veteran Wellness Alliance provides comprehensive support for the mental, emotional, and physical well-being of Veterans, offering counseling services, wellness programs, and peer support initiatives to improve quality of life.

Our Impact: We donated company funds to support Veteran Wellness and their ongoing mission to provide critical mental health resources to Canadian Veterans.

No Stone Left Alone

No Stone Left Alone educates youth about the sacrifices of Canadian soldiers by placing poppies on Veterans’ headstones every November. Their mission is to ensure remembrance lives on through meaningful, personal acts of honor.

Our Impact: We show up to volunteer at No Stone Left Alone events each year and donate annually to support their mission of remembrance and education.

Treble Victor

Treble Victor (3V) is a network that helps Veterans transition to successful civilian careers by providing mentorship, business connections, and leadership development opportunities. They believe in empowering Veterans to continue making an impact beyond their military service.
 

Our Impact: We provided keynote speaking services free of charge for Treble Victor’s leadership and networking events, helping to inspire and equip Veterans as they build their post-service careers.

Red Deer Veterans Food Bank

The Red Deer Veterans Food Bank provides critical food and supply assistance to Veterans and their families facing hardship, ensuring dignity, support, and community in times of need.
 

Our Impact: We facilitated fundraising initiatives through our network of oil and gas sector clients, helping to raise essential funds for the Red Deer Veterans Food Bank’s vital programs.

Greater Legion Association

The Greater Legion Association unites local Legion branches in a shared mission to support Veterans, promote remembrance, and strengthen community ties through ceremonies, programs, and advocacy.
 

Our Impact: We volunteered our time to distribute poppy boxes across the city for Remembrance Day fundraising, and returned afterward to collect them, helping ensure the success of the Legion’s important remembrance initiatives.

Quilts of Valour – Canada

Quilts of Valour – Canada supports injured Canadian Armed Forces members and Veterans by wrapping them in handmade quilts as a gesture of comfort, honor, and gratitude. Each quilt is a symbol of recognition for their courage and sacrifice.

Our Impact: We donate funds for fabric and sponsor meals for quilt presentation ceremonies. One of our team members, Dan, also volunteers his time and skill to sew quilt squares himself — contributing personally to this heartfelt act of appreciation.

Veteran Visions

Veteran Visions is a Veteran-led initiative that empowers fellow Veterans through storytelling, photography, and creative expression. By helping Veterans process their experiences and share their journeys, Veteran Visions fosters healing and connection.

Our Impact: We provide space at Canna Connect locations to host Veteran Visions workshops and events, ensuring participants have a welcoming environment to explore creativity and build community.

Military Family Resource Centre (MFRC)

The Military Family Resource Centre (MFRC) provides vital support services to Canadian military families, including mental health resources, educational programs, family counseling, and community events. MFRCs ensure that families of those who serve are never left behind.

Our Impact: We support MFRCs across Alberta by sponsoring events such as the 360 Wellness Conference and Mental Health First Aid training, helping military families access critical wellness and resiliency programs.

At All Around Performance, supporting Veterans is not just a part of what we do — it is a reflection of who we are. As a company founded by a Veteran and built by a team deeply rooted in service, we are proud to stand beside those who have given so much. Each partnership, each donation, each hour volunteered is a small way of saying thank you to the heroes who have carried the weight of sacrifice.

We believe that impact is not measured by a single act, but by the communities we build and the lives we touch. We are honoured to continue walking alongside Canada’s Veterans — and we invite others to join us in creating a future where every Veteran feels seen, supported, and valued.

CLOSING NOTES.

👉 Want to partner with us or learn more about our Veteran support initiatives? Contact us or visit Canna Connect to get involved.