Our Creed

Hardened by adversity. Softened by humanity.

At All Around Performance, we believe leadership is a sacred responsibility — not a position, but a posture.
We lead from the front, not for recognition, but for purpose.
Not to dominate, but to elevate.

We are values-based.
We lead with empathy, courage, and self-sacrifice, because strength without compassion is tyranny — and compassion without strength is fragility.
We hold the line when others fall back.
We say what must be said, and we do what must be done.

We are psychology-informed.
We study the mind — our own above all — because performance begins within.
We lead not only with strategy and skill, but through understanding people, pressure, and pain.
The battlefield may shift — from warzones to worksites — but the human heart remains.

We are legacy-driven.
Our mission isn’t our resume — it’s our ripple.
We plant trees we may never sit under.
We build leaders who build leaders, because the hive is more important than the bee.

This is our standard.
This is our code.
This is how we lead — for the front.

Our Mission

To develop values driven, high performance leaders in high risk environments by blending real world experience, psychology informed practices, and uncompromising standards of trust, clarity, and execution.  We serve the frontline where strategy meets execution and build leaders who elevate culture, performance, and people.

Our Vision

To redefine leadership in high-risk industries by becoming the trusted standard for frontline leadership development across North America, anchored in empathy, courage, and self-sacrifice. We envision a world where frontline leaders are most prepared, supported, and trusted, because they were developed not just to perform, but to lead.

Develop people. Elevate Performance. Inspire Connection.

empathy - Courage - Self sacrifice

Empathy - Courage - Self sacrifice

Empathy

In high-stakes environments, understanding the human element is crucial. Empathy means recognizing the pressures your team faces and fostering a culture where individuals feel seen, heard, and valued. This approach strengthens trust, reduces turnover, and ensures your team performs at its best, even under extreme conditions.

Courage

Courage is the backbone of leadership in high-risk situations. It’s about making the tough calls when the stakes are high, standing firm in the face of adversity, and inspiring confidence across your organization. With courage, leaders set the tone for resilience and adaptability, ensuring success in any scenario.

Self - Sacrifice

In critical operations, self-sacrifice isn’t just noble—it’s necessary. It’s about putting the team’s success above individual gain, ensuring everyone works toward the shared mission. This value fosters a culture of collaboration and accountability, where leaders and teams rise together to meet their challenges.

Our Values

Who We Are

We are a team of experienced leaders, problem-solvers, and execution specialists with backgrounds in high-risk industries, military operations, and complex frontline leadership. We don’t just teach leadership; we live it. We have made tactical decisions with real consequences, led teams through uncertainty, and created success when failure was not an option. 


Our Team Consists of:
  • Veterans
  • First Responders
  • Oil and Gas Industry Workers
  • Athletes
  • Coaches
Our Team Consists of:

Veterans
First Responders
Oil and Gas Industry Workers
Athletes
Coaches

Why we started

We founded this company out of a deep understanding of the challenges faced on the frontline — having personally experienced trauma, hardship, and the devastating consequences of an untrained, overburdened, and overlooked workforce. We've witnessed firsthand the injury and loss of colleagues. This experience drives our unwavering commitment to prevent avoidable outcomes and support organizations dedicated to protecting their people, both physically and mentally, while achieving remarkable results.

Our mission is simple: to train, develop, and empower frontline leaders, ensuring they are mission-focused, results-driven, and resolutely committed to achieving organizational goals and success.

Ben Turner

Victoria Gegalow

Ed Staudinger

Tammy Dunnet

Alexander Cave

Justin Yaassoub

Dan Mcluskie

Michael Hanke

Comes from the - all around defense.

A defensive maneuver that protects a special person or cargo in the middle with 360 coverage pointing outwards.

"all around"

Take our self assessment

What is killing your team's morale ?

Take our 5 min self assessment to find out the status of your morale and what's driving the issue.

You're in!
Check your Email