We turn strategy into execution.
If you give us a strategy or desired outcome, we will work with your frontline leaders to turn that vision into a tangible result.
Who we serve:
Who we serve:
Frontline Focused.
We Elevate Performance
In High Risk Environments.
Empowering the frontline to lead and achieve superior results.
We specialize in High Risk Organizations
We focus on partnering with organizations where tactical decisions have high-stake consequences. Our expertise, approach, and resources are designed to enhance the effectiveness of individuals in critical roles whose actions can carry life-or-death implications.
Our mission is to equip the frontline with the knowledge, skills, and mindset to elevate their performance and drive exceptional results.
Developing Leadership in Complex Operations
We thrive in environments where the pressure is on, the conditions are uncertain, and failure is not an option. Our expertise lies in transforming strategy into actionable execution within the most ambiguous and challenging circumstances.
Organizations Committed to Elevating Performance
We don’t work with everyone. We work with organizations that demand high performance, continuous improvement, and leadership at every level. If your organization believes in investing in its people — especially those on the frontline — we are your partner.
Our philosophy on the frontline.
We’re dedicated to the frontline because that’s where strategy becomes reality. The frontline is the engine for organizational success, yet too often these key players are overlooked and underdeveloped.
The frontline's morale is a message.
What is your frontline telling you?
They are Frustrated
"Our tools are garbage, that’s why this job looks like garbage."
"Why don’t we just fix it right the first time, doing it right the second time should be our motto."
"If I bring up a problem they will task me as the only one to fix it."
They are disengaged
"Keep it between the ditches for 12 hours nothing extra."
"Nothing new after 2, nothing more after 4."
"I’m only here for the paycheck, I will only do just enough to keep it coming."
They feel unrecognized
"They will throw you under the bus as soon as it benefits them."
"Safety First. Unless its going to cost too much."
"I’m only here for the paycheck, and it doesn’t go up if I take on more responsibilities."
low morale is the barrier to hitting production targets
The factors that cause low morale cost organizations billions of dollars a year due to production loss, stress leave, disengagement, and incidents.
High performance is the solution.
If Morale is a Problem:
growth oriented
Imagine a team where your people put their egos aside and work together to achieve success, knowing that obstacles are simply opportunities for growth.
accountable
High performers don’t tolerate excuses and take full ownership of their work - leading to reduced conflict and pride in their organization and the results they achieve.
results driven
When your people focus on what they can control, the results take care of themselves - and those results are increased morale, production, and safety. Always following the ethos of “Mission First, People Always”
High Performers are High Achievers, and a culture of High Performance allows you to hit your goals with ease.
“Charismatic and confident. Justin’s unique life experiences result in a rare perspective on life and leadership. Justin’s story is captivating. He is a rare speaker who inspires his audience to transcend the limits of mediocrity and strive for excellence in all they do.”
"Justin transcended conventional expectations associated with military service, leaving an indelible impression of pride within themselves and further enhancing the esteemed reputation of PPCLI."
“Approximately 125 of our members were lucky enough to hear Justin's unique perspective on leadership and they were fully engaged in the presentation. Justin has an ability to connect with the people in the audience which was unlike anything I've ever experienced before.”
J’lyn Nye
Sgt K. Deng
Jennifer Mazurek
“Charismatic and confident. Justin’s unique life experiences result in a rare perspective on life and leadership. Justin’s story is captivating. He is a rare speaker who inspires his audience to transcend the limits of mediocrity and strive for excellence in all they do.”
J’lyn Nye
"Justin transcended conventional expectations associated with military service, leaving an indelible impression of pride within themselves and further enhancing the esteemed reputation of PPCLI."
Sgt K. Deng
“Approximately 125 of our members were lucky enough to hear Justin's unique perspective on leadership and they were fully engaged in the presentation. Justin has an ability to connect with the people in the audience which was unlike anything I've ever experienced before.”
Jennifer Mazurek
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Justin Yaassoub
Founder
Justin Yaassoub is a leader tested in high-risk, complex environments, where life-and-death decision-making was a reality. His experience spans Special Forces operations, elite performance coaching, and leadership development in high-risk industries.
Despite experiencing death, hardship, trauma, and violence, Justin's leadership philosophy remains deeply rooted in the power of human connection. He believes the key to overcoming the leadership challenges of the 21st century lies in building human connections—particularly in high-risk organizations, where we’ve become reliant on processes and procedures, often overlooking the human elements that truly fuel performance, resilience, and effective leadership.
As the Founder of All Around Consulting, Justin specializes in turning strategy into execution. He equips frontline leaders with the mindset, skill set, and tools to lead with clarity and confidence in complex environments. He is the recipient of the prestigious Bravery Medal awarded by the Governor General of Canada, multiple Commander Citations for leadership, and the First Special Service Force Top Operator Award, which recognizes the top Special Forces Operator in CANSOFCOM (Canadian Special Operations Forces Command), and CSOR (Canadian Special Operations Regiment).
Beyond high-risk industries, Justin has worked extensively with NHL and WHL athletes, helping elite competitors develop leadership, mental resilience, and the decision-making skills required to perform under pressure. He also develops and facilitates leadership programs at MacEwan University and NAIT, shaping the next generation of high-performance leaders.
At his core, Justin’s leadership philosophy is built on empathy, courage, and self-sacrifice. He doesn’t just teach leadership; he lives it.
Meet the A-Team.
“For us, high performance isn’t a goal, it’s a way of life. Our mission is to make high-performance accessible to everyone, knowing it is a powerful catalyst that enables individuals to achieve success in whatever they set out to do.”
Michael Hanke
Facilitator, Industrial Construction Lead
We demand the best on our team so we can inspire the best from your team.
Dan Mcluskie
Facilitator, Experiential Lead
Victoria Gegalow
Facilitator, Growth & Impact Lead
Alexander Cave
Facilitator, Oil and Gas Industry Lead
Ed Staudinger
Speaker, Training Lead
Tammy Dunnet
Facilitator, Coaching Lead
Our Capabilities:
Our specialty is elevating human performance, and our offerings have been developed and refined through hundreds of deliveries with thousands of professionals in high-risk organizations.
Keynotes +
Event workshops
High-Performance Program
Experiential
Leadership
Professional Development courses
